Continental Tires continues to elevate Asian football through its sponsorship of the AFC Asian Cup Qatar 2023™, which will kick off in Doha, Qatar, on 12 January 2024 and culminate in a grand finale on 10 February 2024. This partnership mirrors the AFC and Continental’s mutual commitment of elevating performance and providing best-in-class technologies throughout Asia.
Anticipation Builds as Confidence in Asian Football Grows

Currently in its eighth year of sponsorship with the Asian Football Confederation (AFC), Continental Tires has seen numerous teams crowned in glory over the years as it sought to bring a high level of performance and skill to the playing field.

AFC General Secretary, Datuk Seri Windsor John, said, “The AFC and our long-standing partners, Continental Tires, share common ambitions in ensuring world-class delivery standards for all our valued stakeholders. We look forward to working in close partnership with Continental Tires to strengthen our engagement with Asia’s passionate fans as we look to stage the grandest ever edition of the AFC Asian Cup™ in Qatar.

Dalibor Kalina, Continental Head of Business Area Replacement Tires APAC, said, “Performance and confidence both bolster the driver and footballer experience monumentally. Being the sponsorship partner of a sporting event of this scale speaks volumes of Continental Tires’ commitment to superior performance in all we do.”

Elevating Performance, Both On-Track and On-Field

The finesse, control and precision across AFC competitions mirror the elevated performance and driving experience of Continental Tires’ products.

Much as the brand elevates driving experience, Continental Tires has its sights set on driving top-notch fan experience. As part of the brand’s efforts to engage with the community, it will launch an Asia-wide fan engagement campaign. Territories within Asia will each front exciting activations that ignite passion for the fans to cheer for their local teams and star players. For one, the “Top Goal” contest invites fans to vote for the best goals on each matchday. Fans are invited to follow the AFC‘s social media platforms to support their favourite teams and players.

Continental Tires will be in the thick of the action as the top teams battle it out for the coveted AFC Asian Cup™ trophy. Passionate football fans in Continental key Asia markets can also engage in local campaigns, including the chance to submit slogans and see the winning tagline on the LED during their team’s first kick-off match. In other territories, fans also stand to win prizes, including the chance to win tickets to Qatar to cheer their teams on.

Continental Tires will also have a strong physical presence at the games. Besides the digital campaign, fans onsite can look forward to in-stadium tyre checks, as part of Continental Tires’ continued dedication to ensuring their tyres are well-equipped and safe to journey to and from the match and beyond.
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